We had the opportunity to work with an awesome little startup with a simple purpose: "When you buy True Grain flour, you are buying a sack of flour. It's a commodity, it's for real, daily use."
True Grain's focus is on the traditional technology and hand-made quality of their product. With this in mind, we created a brand identity that was intentionally simple, honest, and true.
We worked with True Grain to strategically design each customer touchpoint so that the focus was always on the product and its simplicity. To accomplish this, we avoided using cliche stock imagery and "running through fields of wheat" symbolism. The color palette we created holds to that same approach - simple, usable, artisan.
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